OFFICIAL LOMOGRAPHY PRESS RELEASE La Sardina The Fresh and Unique 35mm Fish Can Super-wide-angle Camera Fishy Fantasy Straight from the La Sardina fish market, Lomography brings you four stylish cameras that will take analogue lovers' hearts by storm. Meet El Capit·n, Fischer's Fritze, Sea Pride and Marathon, the first four colorful clones (with a 1000 more to come) of the brand-new La Sardina camera. La Sardina is a point and shoot camera, using 35mm film and equipped with a plastic wide-angle lens that enables pros and beginners to shoot beautiful Lomographs easily. No need for long explanations at your local lab, the processing is really easy due to the regular format of the shots. As different as these four models may be, they all have one thing in common - a crazy wide-angle plastic lens and the best lens ring of all time. El Capit·n and Fisher's Fritze are also equipped with Fritz the Blitz, Lomography's newest and most powerful flash. Not only is this stunning flash the most powerful Lomographic flash ever, it also comes complete with 3 unique distance settings that allow you to set the power of the flash - giving you maximum creative control. This flash is also packaged with yellow, red and blue filters that will drench even the darkest pirate adventure in colorful light. While its designs are flashy and stylish, the technical features of La Sardina are humbly reduced to the basics to enable even the greenest of greenhorns to make a first step into Lomography. Say hello to your new favourite camera! Get it now! shop.lomography.com/cameras/la-sardina-cameras Read more about the La Sardina Camera! microsites.lomography.com/la-sardina See the galleries! microsites.lomography.com/la-sardina/galleries Technical Details Film Type: Standard 135 roll film Exposure area: 36 x 24mm Lens focal length: 22 mm Aperture: 1:8 Angle of view: 88 degrees Focusing range: 0.6m - infinity Shutter speed: N (1/100), B (bulb) Multiple exposure: Independent MX switch Flash contact: Unique Fritz the Blitz flash contact Flash Sync: first curtain X-type synchronization Flash Battery: 1xCR123A Tripod socket thread: Standard 1/4" tripod socket Cable release: Universal cable release socket Retail price: El C·pitan, Fischer's Fritze with Fritz the Blitz Flash: EUR 89 / USD 99 Sea Pride, Marathon: EUR 49 / USD 59WHAT THE HELL IS LOMOGRAPHY? http://www.lomography.com/about The Lomographic Society International is a globally active organization dedicated to experimental and creative snapshot photography. Boasting over a half-million members across the world, the concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life. Through our constantly expanding selection of innovative cameras & photographic accessories, we promote analogue photography as a creative approach to communicate, absorb, and capture the world. Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots - literally a global "Lomographic" portrait as seen through the eyes of countless individuals and cultures. The Future is Analogue!