La Sardina – The Fresh and Unique 35mm Fish Can Super-wide-angle Camera


OFFICIAL LOMOGRAPHY PRESS RELEASE

La Sardina
The Fresh and Unique 35mm Fish Can Super-wide-angle Camera 


Fishy Fantasy


Straight from the La Sardina fish market, Lomography brings you four stylish cameras that will take 
analogue lovers' hearts by storm. Meet El Capit·n, Fischer's Fritze, Sea Pride and Marathon, the first 
four colorful clones (with a 1000 more to come) of the brand-new La Sardina camera. La Sardina is a 
point and shoot camera, using 35mm film and equipped with a plastic wide-angle lens that enables 
pros and beginners to shoot beautiful Lomographs easily. No need for long explanations at your local 
lab, the processing is really easy due to the regular format of the shots. As different as these four 
models may be, they all have one thing in common - a crazy wide-angle plastic lens and the best lens 
ring of all time.


El Capit·n and Fisher's Fritze are also equipped with Fritz the Blitz, Lomography's newest and most 
powerful flash. Not only is this stunning flash the most powerful Lomographic flash ever, it also 
comes complete with 3 unique distance settings that allow you to set the power of the flash - giving 
you maximum creative control. This flash is also packaged with yellow, red and blue filters that will 
drench even the darkest pirate adventure in colorful light.

While its designs are flashy and stylish, the technical features of La Sardina are humbly reduced to 
the basics to enable even the greenest of greenhorns to make a first step into Lomography. Say hello 
to your new favourite camera!

Get it now! shop.lomography.com/cameras/la-sardina-cameras
Read more about the La Sardina Camera! microsites.lomography.com/la-sardina
See the galleries! microsites.lomography.com/la-sardina/galleries

Technical Details Film Type: Standard 135 roll film
Exposure area: 36 x 24mm
Lens focal length: 22 mm 
Aperture: 1:8 
Angle of view: 88 degrees 
Focusing range: 0.6m - infinity 
Shutter speed:  N (1/100), B (bulb)   
Multiple exposure: Independent MX switch 
Flash contact: Unique Fritz the Blitz flash contact
Flash Sync: first curtain X-type synchronization 
Flash Battery: 1xCR123A
Tripod socket thread: Standard 1/4" tripod socket 
Cable release: Universal cable release socket
Retail price: El C·pitan, Fischer's Fritze with Fritz the Blitz Flash: EUR 89 / USD 99
Sea Pride, Marathon: EUR 49 / USD 59WHAT THE HELL IS LOMOGRAPHY?   
http://www.lomography.com/about 
The Lomographic Society International is a globally active organization dedicated to experimental 
and creative snapshot photography. Boasting over a half-million members across the world, the 
concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life.  
Through our constantly expanding selection of innovative cameras & photographic accessories, we 
promote analogue photography as a creative approach to communicate, absorb, and capture the 
world. Through the efforts and skill of our Lomographic Society members, we seek to document the 
incredible planet around us in a never-ending stream of snapshots - literally a global "Lomographic" 
portrait as seen through the eyes of countless individuals and cultures.
The Future is Analogue!
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